10 November 2011

Versace for H&M

The much anticipated Versace for H&M Collection is almost here! And just as exciting is the amazing ad which has finally been launched. I'm pleased to announce I was lucky enough to assist on the filming of this little beauty! Filmed at Black island Studios here in London, it must be the largest scale production I have ever witnessed. In fact I had no idea just how much work goes into the production of a project of this calibre. Donatella and her daughter Allegra were there on set and seemed very lovely.

I had the job of looking after that little piece of gorgeousness you may have spotted in the video- male model, River Viipieri (above). Duties included taking him for smoothies and ensuring he didn't mess up his hair or run away. (Oh poor me! The joy of being an assistant! He was absolutely delightful and very entertaining to say the least) With his sights set on acting when his modelling days are over, River is definitely one to watch out for in the future.

*Click on the title of the post to see the full video, it's all about fashion and fantasy combining- Versace style! AMAZING!!*

Following the success of H&M's other annual collaborations with designers such as Stella McCartney and Cavalli, this time it was Versace's turn to hit the high street.
The collection is bold, beautiful, colourful and everything you would expect from Versace. From the campaign to the video and the collection itself, there is nothing watered down about this collaboration so join the queue for your own piece of designer fashion history. In selected stores November 17th.


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