28 February 2012

LFW: Italian Designer's Showcase for Vogue Italia

Next up- I was working alongside Andrea once again, creating the makeup looks (and playing photographer!) for the
Vogue Talents International Fashion Showcase 
which was held at the Italian Cultural Institute in Belgravia. Supported by Italian Vogue, the event was designed to promote emerging Italian designers, internationally, here at London Fashion Week and support the future stars of Italian design.

We liased with the 6 different designers and had to (very quickly) come up with 6 different looks which would best display the identity and vibe of each brand with the hair and makeup.  Once the looks were decided on, it was all hands on deck to get the girls ready in time to strut their stuff to the Fash pack.

Featured designers included:

  • Comeforbreakfast
  • A-Lab Milano
  • Sivio Berterelli
  • COTE
  • Caterina Gatta
  • Nicholas Julitta

Lucky for me I had a great team-  and as usual working alongside the Hob hair team, ensured we also had a good time backstage when things had all calmed down.

The presentation drew quite a crowd, apparently there was at least 700 guests throughout the 2 hour presentation which included plenty of prosecco and the chance to meet with the designers themselves and witness the usual London Fashion Week circus.

A very big, big thankyou to my makeup team-
Verity, Nina and Gemma! 

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